San Diego winner replica
Current Unbounce page. Reported conversion rate: 9.47%.
Open replicaPrivate build index
The two current winners are preserved as visual parity replicas with CallRail enabled for call and external-form attribution. The seller-intent, guided-intake, and cash-offer pages remain separate disabled experiments. Google Tag Manager remains off.
Current winning pages
These routes reproduce the live Unbounce layouts, copy, field structure, and responsive presentation with local assets. CallRail is enabled and their forms post to a local acknowledgement page; other advertising tags remain off.
Current Unbounce page. Reported conversion rate: 9.47%.
Open replicaCurrent Unbounce page. Reported conversion rate: 7.1%.
Open replicaNo legacy parity source was supplied, so this route remains the seller-intent draft.
Open pageControlled integration test
These noindex routes use the exact winner replicas, load only the existing CallRail company script, and post to a local acknowledgement page. Use synthetic contact information beginning with TEST. Google Tag Manager and the production custom domain remain off.
Checks CallRail capture and the downstream Zap without Unbounce.
Open test routeChecks CallRail capture and the downstream Zap without Unbounce.
Open test routeRecommended first test
These variants preserve the current winning page copy, design, offer, and lead fields. Only the form presentation changes: the same questions are divided into three short steps. The previews are noindex and cannot submit.
Current 9.47% winner with a three-step form-only experiment.
Open experimentCurrent 7.1% winner with a three-step form-only experiment.
Open experimentLocal integration gate
These controlled noindex routes use the guided form with the proven CallRail contract. They accept only clearly labeled synthetic TEST submissions and are not linked from Google Ads.
Three-step intake with CallRail and the synthetic-test guard.
Open test routeThree-step intake with CallRail and the synthetic-test guard.
Open test routeExperiment one
This is the newer redesign. It changes the message, page structure, and shopper self-selection.
Full-page copy and layout experiment.
Open experimentFull-page copy and layout experiment.
Open experimentFull-page copy and layout experiment.
Open experimentExperiment two
These intentionally use the same seller-intent page shell. Only the intake changes from one long form to a three-step wizard, keeping the test to one major variable.
Three-step form experiment on the seller-intent page.
Open experimentThree-step form experiment on the seller-intent page.
Open experimentThree-step form experiment on the seller-intent page.
Open experimentCash-offer pilot
These pages present the honest speed-and-simplicity tradeoff, reuse the existing attribution contract, and remain noindex with forms and advertising tags disabled.
Recommended first county for the tightly capped Search pilot.
Open draftPrepared as the second market after the San Diego gate is met.
Open draft